About Wundershift

Wundershift is a business innovation agency based in Amsterdam, the Netherlands. We help our clients reach product and service breakthroughs. Clients include KPN, TMG Online, TomTom & Google. Wundershift was founded in 2013 by Ivar Zantinge, Martijn Heijstek joined as a partner in 2014.

What is a Wundershift?

A Wundershift is a shift in what your customers wonder at, are amazed about and what fills them with awe. The innovation acceleration and disruptive cycles of the last 20 years make it increasingly difficult for companies to surprise and delight customers with products and experiences. We are here to help you grasp this accelerating Wundershift.

About Ivar & Martijn


Throughout his career Ivar (1973) has helped innovative mobile & web companies mature into growth & established companies and helped established companies grow into innovative mobile & web companies.

Ivar has industry experience in Online Media, Management Consulting, Telco, Online, Consumer Electronics, Mobile & Web Services & Gaming at companies like BEN, T-Mobile, TomTom, Spil Games, TMG Online, KPN and others. You can find Ivar on LinkedIn.

Specialties: digital innovation strategy, new business development, building mobile & web services, strategic partnerships, deal making, product management.


As a marketing & digital consultant, Martijn (1974) has helped organisations to become customer centric by creating outstanding customer experiences.

Martijn has a long track record in Financial services, Utilities and Telecommunications. He has experience in both consulting and interim management roles and worked for companies such as KPN, Orange, Aegon and Nuon. You can find Martijn on LinkedIn.

Specialties: marketing, business development, design sprint, customer journeys, omnichannel, marketing automation.